As a small business owner, you might be skeptical about SMS marketing, If so, you are not alone. Many business owners assume that SMS marketing is an outdated technique. Is it true? But the trust is quite different. SMS marketing is powerful and effective in communicating with your customers. Here is why SMS marketing should be incorporated into your marketing arsenal to take your small business to the next level.
Did you know that an SMS message is opened within 3 seconds of receiving it? As per the latest statistics, over 98% of SMS messages are opened and read. Comparing this to the 20% open rate of emails, SMS marketing becomes one of the most successful marketing tools out there. Every individual has a phone in their pocket these days. One would always take a look at the phone as soon as he or she feels the vibration in the pocket. SMS is lightning fast compared to email and other communication techniques. That’s why you need to invest in SMS marketing to take your small business to the next level.
Electronic and newspaper advertisements are costly when compared to SMS marketing. Many small and medium-scale business owners find it difficult to invest in electronic and print media due to this reason. A well-timed SMS campaign can give you a better yield compared to electronic and print media ads. Such a campaign could be executed at a fraction of the cost of print and electronic ads. The money you invest in SMS marketing is well worth it when consider the impact it can have on your business. That’s why you need to invest in SMS marketing right now.
SMS marketing campaigns can be designed and executed within minutes compared to traditional advertising. It has zero lead-time and could be delivered to the targeted audience within minutes. You will stay one step ahead of your competition by investing in SMS marketing for your small or medium-scale business.
Small businesses don’t have money to waste. Every marketing campaign should be highly targeted toward the customer. It’s essential to keep the advertising costs down of such businesses. That’s where SMS marketing comes in handy. SMS marketing is usually permission-based. You will be reaching out to potential customers who have agreed to receive your messages. You already have a relationship with the potential customer. Your conversion rates will improve as a result. The latest statistics reveal that it’s 5 times easier to sell to an existing customer than to a new customer. That’s why you need to invest in SMS marketing for your small business. It’s one of the best marketing strategies to take your small and medium-scale business to the next level.
SMS marketing should be implemented by a professional and experienced digital marketing company. You should choose the right platform to design and execute an effective SMS marketing campaign for your business. The aforementioned article provides information on why SMS marketing should be incorporated into your marketing arsenal to take your small business to the next level.