Mobile marketing has become important today than ever before. The latest research shows that the average individual checks his or her phone at least 85 times a day. More than 64% of the world’s population owns at least one mobile phone. Considering all these statistics, if you are still not investing in SMS marketing, you are leaving a lot of money on the table. You should include mobile in your digital marketing strategy to take your small business to the next level. This article highlights the benefits of SMS marketing for your small and medium-scale business.
SMS marketing is way ahead of its competition where the open rate is considered. The average open rate of a text message is around 90-98% compared to a mere 20% open rate of an email. We receive so many emails a day and most of us have developed a form of ad blindness to emails. The majority of us would just ignore an email if it wasn’t sent by a trusted source. SMS is a more personal platform compared to emails.
We receive most of the SMS messages from our family and friends. We trust SMS messages more than emails. Even if your customer doesn’t open the SMS message, it doesn’t mean he or she hasn’t read it. Most smartphones provide a preview of the SMS message in the form of a snippet. That’s why SMs is more effective compared to email and other digital marketing procedures. You should invest in SMS without delay to take your small and medium-scale business to the next level.
SMS still has a little competition compared to email marketing. Despite the effectiveness of SMS marketing, it is still underused by businesses. Only 21% of businesses use SMS marketing to reach out to their customers. You have a huge opportunity to succeed with your SMS marketing campaign right now because it isn’t saturated as yet. That’s why you need to invest in SMS marketing without further delay. You will save advertising dollars and take your small business to the next level with SMS marketing.
A timely SMS can do wonder to engage the potential customer. A timely, relevant, and personal SMS message can effectively engage the customer and increase your conversions over time. You can take engagement rates to the next level by using Rich SMS. Rich SMS will also increase your brand awareness and word of mouth referrals over time. The latest statistics reveal that Rich SMS has an impressive click-through rate or CTR of 36%. This is quite impressive compared to the CTR of email marketing – which is only 4.19%. That’s why you need to invest in SMS marketing to take your small and medium-scale business to the next level.
SMS is one of the most effective mobile marketing strategies out there. If you are still not using SMS marketing for your small business, you are losing a lot of money to your competition. The aforementioned article provides information on the benefits of SMS marketing for your small and medium-scale business.